LEA Reviewer - Agricultural Marketing Exam

Question of

Agricultural marketing consists of a series of services performed from the point of:

production
arrival
consumption
market place

Question of

Services included physical functions of that transport that creates

place
buying capacity
time
form

Question of

Storage functions that creates

time utility
possession utility
form utility
place utility

Question of

Processing creates

form utility
place utility
time utility
possession utility

Question of

Consists of group of sellers and buyers that facilitates for trading

supermarket
market
public market
retail market

Question of

Responsible for bringing the products available at the right time, place and form

traders
truckers
brokers
commission agent

Question of

The various stages at which products pass from the farm to the consumer is called

raw materials
market channels
marketing
retailing

Question of

Characteristics of the product that affect agricultural marketing included

perishability
packaging
graded
sorting

Question of

Characteristics of the consumers that affect marketing included

income
height
well traveled
level of education

Question of

Characteristics of producers that affect marketing

small farm size
old
high income
uneducated

Question of

Problems of agriculture different from industries

biological in nature
production could be programmed
price makers
products could be branded

Question of

Study of marketing could be done by studying the commodity called

functional
commodity
institutional
structural approach

Question of

Types of traders who buys from farmers and sale directly to retailers in volume

wholesaler
processors
truckers
commission agent

Question of

Types of traders who sells directly to consumers located mostly in public markets

wholesaler
retailer
commission agent
barrio buyers

Question of

Refers to how the market is organized that determines the relation between the buyers and the sellers

structure
behavior
conduct
efficiency

Question of

One type of market structure is where no one buyer or seller could influence the price in the market

monopoly
monopsony
bilateral monopoly
oligopoly

Question of

When there is one seller the market structure is called

monopoly
monopsony
monogamy
monoculture

Question of

When there is large numbers of sellers selling differentiated products the market structure of the market is called

oligopoly
oligopsomy
polypogopoly
monopolistic

Question of

Negotiated prices could be determined through

bargaining
threatening
supply and demand
government

Question of

If the individual has no power in the market in which he/she buys or sell he or she is

price maker
price taker
price setter
price dictator

Question of

If he/she could dictate the price he/she is a

price taker
price seeker
price maker
price negotiator

Question of

Price could also be set by the government which are considered as the minimum price

ceiling price
floor price
price map
price tag

Question of

The maximum is called in the case of rice

price ceiling
normal price
price dictated by demand and supply
price tag

Question of

Marketing could be improved by providing support that will inform the buyers and seller in the market through the mass media. This function is

market information
price manipulation
price dissemination
price monitoring

Question of

The difference between the price that the consumer pay for the final product and the price received by producers for the raw product

marketing margin
price margin
profit
marketing cost

Question of

Types of margin where the absolute difference between prices at two levels is constant in peso term

mark-up
constant margin
marketing cost
relative margin

Question of

The difference between the price received and price paid by the different middlemen performing different functions divided by the retail price is often referred to as

breakdown of consumer peso
mark-up
buying price- selling price
break-down of farmers peso

Question of

The cost of performing marketing services are called

transport cost
marketing cost
profit
margin

Question of

Method of differentiating the products to meet the consumers’ desires is called

standardization
grading
quality control
branding

Question of

Practice of making quality specification of grades uniform among buyers and sellers

packaging
advertising
standardization
grading

Question of

In marketing an important consideration in locating the processing plant is to know what happens to the weight and volume of the product after processing. If the products gains weight the plant should be located in the

market centers
production centers
anywhere
cities

Question of

Most agricultural products have low price elasticity of demand. Elasticity of demand for rice is generally

less than one
greater than one
equal to one
greater than 2 because rice is a necessity

Question of

Some products their elasticity is relatively higher, one example of product with higher elasticity is

salt
fruits
soft drinks
meat

Question of

Structure of market that farmers have to take the prices as given

monopoly
oligopoly
perfect competition
monopsony

Question of

The P’s in marketing are: Whom are they the farmers markets to? What do they want or need? Who is actually going to market the product? This P is

People
Product
Promotion
Price

Question of

What is to be marketed? What the customer wants. This P is

people
product
promotion
price

Question of

Where is it to be marketed? How far it is from the farm? This P is

place
product
promotion
price

Question of

How much is the farmer is going to charge his/her products? This P is

price
product
promotion
place

Question of

How does the farmer inform about his/her products? This P is

people
product
promotion
place

Question of

Yield or productivity refers to the concept of

Marginal product
Isoquant
Average product
None of the above

LEA Reviewer – Agricultural Marketing Exam

Agricultural marketing consists of a series of services performed from the point of:

Services included physical functions of that transport that creates

Storage functions that creates

Processing creates

Consists of group of sellers and buyers that facilitates for trading

Responsible for bringing the products available at the right time, place and form

The various stages at which products pass from the farm to the consumer is called

Characteristics of the product that affect agricultural marketing included

Characteristics of the consumers that affect marketing included

Characteristics of producers that affect marketing

Problems of agriculture different from industries

Study of marketing could be done by studying the commodity called

Types of traders who buys from farmers and sale directly to retailers in volume

Types of traders who sells directly to consumers located mostly in public markets

Refers to how the market is organized that determines the relation between the buyers and the sellers

One type of market structure is where no one buyer or seller could influence the price in the market

When there is one seller the market structure is called

When there is large numbers of sellers selling differentiated products the market structure of the market is called

Negotiated prices could be determined through

If the individual has no power in the market in which he/she buys or sell he or she is

If he/she could dictate the price he/she is a

Price could also be set by the government which are considered as the minimum price

The maximum is called in the case of rice

Marketing could be improved by providing support that will inform the buyers and seller in the market through the mass media. This function is

The difference between the price that the consumer pay for the final product and the price received by producers for the raw product

Types of margin where the absolute difference between prices at two levels is constant in peso term

The difference between the price received and price paid by the different middlemen performing different functions divided by the retail price is often referred to as

The cost of performing marketing services are called

Method of differentiating the products to meet the consumers’ desires is called

Practice of making quality specification of grades uniform among buyers and sellers

In marketing an important consideration in locating the processing plant is to know what happens to the weight and volume of the product after processing. If the products gains weight the plant should be located in the

Most agricultural products have low price elasticity of demand. Elasticity of demand for rice is generally

Some products their elasticity is relatively higher, one example of product with higher elasticity is

Structure of market that farmers have to take the prices as given

The P’s in marketing are: Whom are they the farmers markets to? What do they want or need? Who is actually going to market the product? This P is

What is to be marketed? What the customer wants. This P is

Where is it to be marketed? How far it is from the farm? This P is

How much is the farmer is going to charge his/her products? This P is

How does the farmer inform about his/her products? This P is

Yield or productivity refers to the concept of

LEA Reviewer – Agricultural Economics and Marketing (Set 1)

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